Can Budweiser Go Global?
InBev, one of the largest beer brewing companies in the world, is looking to take over Anheuser-Busch. (Refer to my previous post.) This acquisition is not just about market share or volume growth - InBev really wants to turn Budweiser Beer into a global brand.
Have they had a Bud lately?
InBev recently tried to take the Brazilian Brahma beer brand into new markets and failed. Why do they think world markets would be more receptive to a tasteless American brew?
Supposedly, Asian tastes prefer light beers like Bud (critics might call it thin and watery) but analysts give the brew little chance to succeed in Europe.
InBev - take my advice, and do the world a favor: Leave Bud to the Americans.
Image from houstontx.gov
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