Periodically, the business channel here at b5 has a challenge, and this one is about taking risks. Since it’s world trade month, I thought mine should have something to do with, not surprisingly, trade.
The risk I took was to start a law firm with the aim of assisting foreign (mostly German) companies set up in […]
On yesterday’s blog, I talked about GILT and international go-to-market strategies. To make things more complicated, the term “localization” is not only used to describe a market entry method but is also used more generically as a synonym for translation. This is especially true for software products where changing the product for a new market […]
Generally speaking, there are four different go-to-market strategies for launching products internationally: with a global product that meets the needs of all markets, by changing the product to meet the needs of many international markets, by adapting the product to local market needs and by translating the product and/or documentation into the new market languages.
The […]
Doing business across cultures
Written by J. Christopher Erb [email], and Jean Mercedes [email] for b5media.
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