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Doing Biz Abroad | business in the global marketplace

International Cuisine?

by Jean Mercedes on May 10th, 2008

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I went to a trade show this week in Stuttgart. The show itself was fine - I got some information, met some people, the typical things you do at a trade show.

But I couldn’t get anything decent to eat. The choices were hamburger patty (pork and beef mixed), sausage, french fries and ham sandwiches. I took hamburger and fries (for 12 Euros!) and spent the rest of the day burping.

As I sat in the bistro eating, I observed 2 business men from Iran walk in, look at the menu board and walk right back out. Every menu item had pork in it. The two guys from Malaysia ended up ordering just french fries and cola.

I asked the Malaysians if they were going to visit other places in Germany. No, they had come only for the trade show. They had stayed in the hotel next door, had visited the show all three days and were flying back to KL that night.

I hope they found more to eat than just french fries.

Now, I don’t expect fast food to be fine cuisine, but you need to offer people a few choices, especially at international trade shows. You don’t need to be an expert in intercultural relationships to realize that people in different countries have different diets.

 Image from src.senate.gov

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POSTED IN: Customs and Culture

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