Olympic Advertising
The Beijing Olympics are almost over and I am still waiting to see advertising from Lenovo, the Chinese company which produces and distributes the ex-IBM ThinkPad Laptop (refer to my previous post). Lenovo was one of the few “global” Olympic advertisers. At least their ads are showing up here on our blog. They seem to be sponsoring US beach volleyball, so maybe they are focusing on the US market and not Europe, where I live.
Speaking of Lenovo, they also have a few blogs themselves. One of them is called “Worldsourcing” and is written by the Lenovo VP for Corporate Communications, Reid Walker. The subject is the “decentralization of the world’s economy and talent”, a topic I often look at and post about here.
Tags: Lenovo, olympic advertising, worldsourcing
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