My wife found out today that Häagen Dazs is not in fact a foreign brand of ice cream. In fact, it was started in New York over 50 years ago and given a name intended “to convey an aura of the old-world traditions and craftsmanship” the owner hoped to emulate. Now, whatever the merits of […]
Doing business across cultures
Written by J. Christopher Erb [email], and Jean Mercedes [email] for b5media.
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